A team with over 250 years of combined dental experience.

As CEO of MaxAssist, working in the dental industry for 13 years, Jeff has developed an expertise and passion for dental practice enhancement by focusing on leveraging software as a growth driver. Dental practice growth is complex, opportunity is abundant. His commitment to the dental industry is to provide automation and practice enhancement-focused support. The ease that comes with today’s amazing technology married with principles that stand the test of time.

Jason Myers is an accomplished entrepreneur with over 20 years of expertise in the dental SaaS industry. Throughout his career, he has played a pivotal role in driving growth for businesses of all sizes, leveraging his leadership in finance and strategic planning.

With nearly three decades in the dental industry, Lorie blends deep field experience with a passion for growth and connection. As a former dental office manager and past Vice President of The American Association of Dental Office Management (AADOM), she understands firsthand the challenges and opportunities practices face. Her focus at MaxAssist is to expand impact through relationship-driven strategy, smart technology, and a heart for office managers.

Leah began her career managing dental practices across North America and has over 20 years of industry experience. Now, as Vice President of Client Success, she leads the team ensuring clients maximize the software’s benefits. Leah also oversees product development initiatives widely adopted by MaxAssist users.

Heather is delighted to lead a range of teams and initiatives in her role at MaxAssist. Drawing on 27 years of experience in HR and business operations, Heather emphasizes the value of systems and processes to bring teams together and empower a culture of growth, excellence in results and client satisfaction.

Rita joined MaxAssist in 2018 and, with over 15 years of experience as a dental hygienist and hygiene coordinator, now serves as Vice President of Sales. She leverages her deep understanding of dental operations and how technology, like MaxAssist, enhances productivity, efficiency, and patient care to drive long-term practice growth.

Elise is dedicated to helping clients and teams thrive by creating smooth, impactful experiences. As Director of Operations, she leads onboarding, training, and support, blending technical expertise with a passion for efficiency and client satisfaction. Elise’s commitment to continuous improvement drives her team to consistently achieve outstanding results and meaningful client connections.

Harley is a marketing professional with a decade of experience in integrated sales and marketing strategies. Originally from London, he specializes in digital transformation and data-driven brand growth. With a Master’s in Marketing and Digital Communication, Harley joined MaxAssist in 2023 to lead innovative, growth-focused marketing efforts.

Daniel Barsotti is an accomplished entrepreneur and distinguished graduate with an honors degree in Business from the University of Alberta.  He has spent decades defining new markets and introducing new technologies from Orthopaedics to Clean Tech; and now back to his first passion, Dentistry. As Director of Special Markets, Daniel is focused on delivering transformative solutions that enhance operational efficiency, empower clinical teams, and improve the patient experience across the DSO landscape.

Savanah is dedicated to helping dental leaders grow through operational clarity, smart systems, and a strong commitment to community. As a former Director at the American Association of Dental Office Management (AADOM) with 15 years in dental practice management, she now brings that passion to Max Assist by building strong affiliate partnerships and scalable education that helps everyone – from partners to practices – thrive.

Paul is a seasoned IT and privacy expert with over 20 years of experience managing technology systems and ensuring compliance with data protection regulations. As Director of IT and Privacy at MaxAssist, he leads initiatives that integrate robust IT infrastructure with strong data security, developing policies that safeguard sensitive information. Paul is passionate about fostering a culture of privacy awareness and staying ahead of evolving regulations in today’s digital landscape.

Andrew has been with MaxAssist for 13 years writing the software, managing the infrastructure, and integrating systems. As the Development Technical Lead, Andrew ensures that the dev team is ready to tackle any challenge and that the software is always running smoothly and efficiently. His commitment to innovation and problem-solving continues to drive the platform’s growth and reliability, ensuring clients always receive the best service possible.

Tiare has over 7 years of experience in the dental software industry. As the Sales Team Manager, her expertise spans across the entire sales cycle, with a primary focus on prospecting and building strong relationships with potential clients. In her free time, she loves being outdoors, especially skiing the slopes or surfing at the beach.

With over 18 years in the dental industry, Casey brings extensive expertise and a deep focus on the patient experience. Beginning as a recall coordinator and advancing into leadership roles in office management, practice integration, and DSO operations, she helps dental teams optimize workflows, elevate patient care, and implement solutions that drive growth and deliver meaningful impact for every practice.

With a solid foundation in the dental industry, Jordan has transitioned to a Senior Account Executive role at MaxAssist. Leveraging over 12 years of experience as a Dental Assistant and Dental Admin, she brings a unique perspective to our team. Her key accomplishments include training and supervising front-office staff, as well as contributing to the growth and success of dental offices through MaxAssist’s innovative solutions.

With over 15 years in the dental industry, Kim is a dedicated dental consultant who helps practices grow using technologies like MaxAssist. Her extensive experience provides valuable insights into enhancing patient engagement and streamlining operations. Kim focuses on optimizing recall systems and restorative acceptance, improving patient retention, and empowering dental teams to effectively leverage technology and achieve their business goals.

Dana Gushaty brings 10 years of experience in the dental industry, having worked in various roles including dental assistant, office manager, dental hygienist, and dental sales. With a deep understanding of dental operations, Dana is passionate about the MaxAssist platform and its proven ability to enhance efficiency and streamline practice management. Her firsthand experience with the platform drives her commitment to helping others achieve success with MaxAssist.

With over a decade of dynamic experience in dentistry, Jessi has worked in nearly every facet of the industry, primarily in clinical roles. Now she brings her long-standing experience to MaxAssist as a Senior Account Executive. Her deep understanding of dental workflows and passion for dentistry fuel her work here at MaxAssist, where she helps practices streamline operations, boost team efficiency, and regain valuable time to focus on what matters most: patient care.

Ares is a Senior Account Executive with 13 years of sales experience, dedicated to helping dental practices across North America maximize production and deliver top-tier patient care. At MaxAssist, he partners with teams to streamline operations and uncover hidden revenue, always prioritizing the client and ensuring every office receives the best experience possible.

Erik brings a deep understanding of the unique pressures dental front office teams face every day. With cross-industry software experience, he’s known for strategic thinking and compassionate support. Passionate about reducing stress, he simplifies processes and ensures dental teams feel seen and supported. Whether through MaxAssist or major system shifts, Erik brings empathy, clarity, and care to every interaction.

Maria Grateron brings over 3 years of experience in digital marketing strategies, specializing in social media management, email marketing campaigns, SEO positioning, and event support. As a creative and detail-oriented professional, she excels in performance analysis and campaign optimization. She joined MaxAssist in 2024 to drive innovative marketing strategies that enhance brand positioning and online visibility.

Cindy has a strong background in Business Performance Analysis, specializing in optimizing workflows and increasing productivity. Her previous roles as a Clinic and Operations Manager for a DSO group included developing workflow manuals and integrating MaxAssist software into the network. As a Client Success Manager and DSO Specialist, Cindy leverages her first-hand experience to showcase MaxAssist’s benefits to our clients.

Lisa has been immersed in dental since joining MaxAssist in 2021. Before this, Lisa spent 7 years as a Manager and Director of Operations, bringing to the table extensive experience in operations, leadership, sales, and business development. As Manager of Strategic Partnerships, Lisa looks after our Elite DSO’s and groups, proactively guiding them through onboarding, product education, training, and support to ensure long-term success and identify further business opportunities.

Lori brings over 25 years of diverse experience in the dental field, ranging from Hygiene Coordinator and Treatment Coordinator to Office Manager and Practice Management Coach. As a Client Success Manager at MaxAssist, she supports teams by enhancing patient communication, improving booking success rates, and optimizing workflows to work smarter, not harder.

Anisa has extensive experience managing dental offices around Calgary, which ignited her passion for business and supporting practice owners. She now leads the loyalty sector, ensuring clients are consistently delighted. Her background in team leadership and client relations reflects her strong commitment to exceeding client expectations.

Indra brings over 35 years of dental experience to her role as a consultant to MaxAssist. Over the years, she has coached solo practices, group practices, and public health organizations. Focusing on building skills and strengthening team dynamics, Indra leverages effective communication, time management, and technology-driven knowledge to drive lasting improvements in our client’s practices.

Amanda brings over 20 years of experience in the dental industry, with a strong background in customer relationship management and process optimization. As a Product Specialist at MaxAssist, she delivers in-depth product knowledge through demonstrations and training, helping clients fully understand and utilize MaxAssist products.

Chelsea brings over a decade of experience in the dental industry, having worked in a variety of general and specialty practices across Calgary, Canada. Her extensive knowledge of day-to-day practice operations allows her to connect with dental offices on a deeper level, understanding their unique needs and workflows. Chelsea also takes the lead in onboarding our DSO clients, ensuring a seamless and efficient onboarding process.

With over 14 years of experience in the dental industry, Brittany began her career as a dental assistant, gaining valuable expertise in general dentistry, oral surgery, and endodontics. Her passion for patient care and efficiency led her to transition into an office administrator role, where she honed her skills in practice management and implemented MaxAssist to streamline operations. Brittany’s diverse background equips her with a unique perspective, making her a valuable asset at MaxAssist.

Stephanie Benkie brings 15 years of experience in the dental industry to her role at MaxAssist, where she has successfully transitioned into dental software. With a passion for enhancing patient care through technology, she is dedicated to innovation in the field. Outside of work, Stephanie enjoys cooking and cherishing quality time with her family.

Kaylie brings over 5 years of experience as a Recall Specialist and has been with MaxAssist for over 8 years. Their deep understanding of recall processes and their commitment to client success have made them a key contributor to the team. With a strong focus on optimizing workflows and enhancing client engagement, Kaylie plays a pivotal role in helping practices maximize the benefits of MaxAssist’s solutions.

With over 12 years of experience in the dental industry, Tera has built a versatile career, starting as a sterilization assistant and advancing through administrative roles to become an office manager for an endodontist. For the past 3 years, she has brought her expertise to MaxAssist, where she helps dental teams streamline processes and succeed.

Brittany brings a decade of experience in dental administration to our team. As a support representative, she is passionate about delivering effective solutions that contribute to patient care and enhance the overall MaxAssist experience.

Kara combines her clinical background as a Registered Dental Hygienist and Assistant with a commitment to patient-centered care and client-focused solutions. She provides thoughtful, practical support to help dental teams use MaxAssist effectively and with confidence.

Jenna is a dedicated support representative at MaxAssist. With experience in dental administration, she provides exceptional support to dental teams. Jenna leverages her knowledge to assist practices in navigating and utilizing MaxAssist’s software effectively.

Courtney completed a Dental Business Assisting course and has worked in dental administration for over five years. With a strong background in customer service, she enjoys connecting with people, solving problems, and creating positive experiences that leave clients feeling supported and valued.

Veronica is a dedicated dental professional with over 19 years of dental experience. She began her career as a dental assistant and has since transitioned to a support representative and billing coordinator role at MaxAssist. Veronica is a Certified Dental Assistant (CDA) who is passionate about travel but also finds great joy in helping others within the dental industry.

Ami brings over 6 years of experience in accounts receivable and accounts payable to MaxAssist. For Ami, customer service is a top priority, and she is ready to assist customers with all their billing needs. She enjoys outdoor activities and spending time with family and friends.

Adam is an experienced Accounting Manager with over a decade of experience spanning industries such as dental software, environmental services, real estate, and media. Adam has honed skills in financial accounting, payroll, invoicing, human resources, and data analysis through Microsoft Excel. His attention to detail and accuracy in financial reporting have driven impactful initiatives and streamlined operations throughout his career.